Archive for the 'Uncategorized' Category

Unnecessary mobile phone e-waste: will Three Vodafone act?

- An open letter to Vodafone Hutchison Australia -

Dear Three,

Thank you for your recent offer of a mobile phone upgrade and 3 months free when I sign up for a 24 month plan. For a while there I was getting quite anxious:

Surely my current phone is older than two years? Why haven’t they offered me one of those new ones yet?

It turns out you are in-fact ‘generously’ ahead of time and my current phone is still under two years old, so silly me.

After some consideration, I do not need or want a new phone. However, I wouldn’t mind a new battery plus the 3 months free and no contract (okay, so I may be pushing it on the last one).

In reality this type of offer would increase Three’s profit. You don’t have to buy me a new phone, I keep spending, and the environment has slightly less toxic waste spilling around.

You could even use this to encourage better environmental practice and cut the enormous electronic waste burden that you and your customers are creating:

Don’t need a new phone? Make the environmental choice and get an eco-upgrade pack from Three.

An eco-upgrade may entail a new battery if the customer wants it (they do tend to die after two years), 3 months free on the new plan and a shorter contract of 12 months so you can tempt us again with new gadgetry in a years time.

Although MobileMuster is an excellent and necessary program, it is not doing enough to stem the tide of mobile phone e-waste. By their own numbers, in 2008/09 MobileMuster was only able to collect and recycle an amount equal to 8% of net mobile phone imports. The quickest, easiest and most profitable way to increase this number is to reduce imports by better servicing the customers and phones you already have in circulation.

I keenly await your response to this proposal.

Yours Sincerely,

Ryan McCarthy.

Purifying water with solar energy (pasteurisation and solar disinfection)

Back at University [in 2004] we did a project investigating water purification systems for developing countries. I have summarised some of the interesting sections that I worked on here…

It is estimated that over a quarter of the world’s population do not have access to clean drinking water(1). Even in water-rich countries contamination of drinking water supplies promotes the often easily preventable spread of waterborne diseases. Additionally, the communities affected are frequently unaware of the link between water quality, health and sanitation. The need is simple, but the solution is not necessarily as straight forward, with hundreds of researchers around the world working towards technically, culturally and socially appropriate methods of water purification.

Solar pasteurisation

Pasteurisation involves the purification of water by heating it to a certain temperature for a specific length of time. Contrary to what many people believe, it is not necessary to boil water to effectively purify it. Extensive research has found that heating water to 65ºC for 6 minutes, or to a higher temperature for a shorter time, will kill all germs, viruses, and parasites(2).

Even more surprising is the effectiveness of lower temperatures at making water safe to drink. Some research suggests that samples with a maximum temperature of only 55ºC became completely disinfected within 7 hours(3).

Solar disinfection (also called ‘SODIS’ or ‘Solar UV’)

Ultraviolet (UV) filters have been successfully used for many years in the developed world, however, their relative costly nature and need for a reliable electricity source has prevented a transition to use in developing countries. The doses of UV created in these filters are much higher than those produced by the sun, but the time spent in the filter is quite short. This fact led researchers to experiment with the prolonged exposure of water to the sun’s UV light as an effective method of purification.

The advantage of the technology is its simplicity as it only requires relatively inexpensive 1-2 litre clear plastic (PET) bottles, or something similar, to hold the water. Field testing of the technology has indicated its appropriateness to climates with average solar intensity of above 500W/m2 for 3-5 hours of the day. Testing in Haiti showed a 52% effectiveness for one day exposure and a 100% effectiveness for a two day exposure(4).

Combined solar thermal/solar disinfection

Interestingly, the treatment of water using solar disinfection is enhanced as water temperature increases. A group of researchers from the Nestle Product Technology Centre experimented with this idea using relatively cheap food packaging material to make two types of containers(5). The ‘pouches’ had a UV transmitting upper layer, with the back layers made from either metallised plastic to reflect light or from black plastic to increase temperature. The pouches were protected from the wind with small three-sided reflective boxes.

Although the experiments were conducted in October (going into winter) in Connecticut, Ohio, the samples showed positive results after six hours of exposure to sunlight. Their results indicated that light reflection (in the reflective packages) was more important than a modest temperature increase (in the packages with a black backing).

Experiments

To experiment with some of the above ideas I constructed several ‘low tech’ solar water purifiers. Pasteurisation temperatures were reached relatively easily with simple flat plate and parabolic collectors (below left)… in fact I got up to 80 degrees fairly quickly! Other techniques using the combined method can be constructed using insulated reflective boxes with water containers inside (below right).

Parabolic trough solar water pasteuriser purifier insulated box drinking water purification UV plus pasteurisation

(1) Murcott, S, Clean water for 1.7 billion people?, Submission for ‘Development by Design’ Workshop, July 22, 2001.

(2) Ciochetti, D. A., Metcalf, R. H., Pasteurization of Naturally Contaminated Water with Solar Energy, Applied and Environmental Microbiology, 47:223-228, 1984

(3) Joyce, T.M., McGuigan, M., Elmore-Megan, M., Conroy, R.M., Inactivation of fecal bacteria in drinking water by solar heating, Applied and Environmental Microbiology, 62:399-402, 1996

(4) Oates, P.M., Shanahan, P., Polz, M.F., Solar disinfection (SODIS): simulation of solar radiation for global assessment and application for point-of-use water treatment in Haiti, Water Research, 37:42-54, 2003

(5) Walker, D.C., Len, S., Sheehan, B., Development and evaluation of a reflective solar disinfection pouch for treatment of drinking water, Applied and Environmental Microbiology, 70:2545-2550, 2004

More meaningless statistics from the Sydney Morning Herald

Letter to the editor, Sydney Morning Herald, SMH, smh.com.au, Ryan McCarthyUPDATE: My letter to the Herald on this topic was published today (27/04/2010, see left).

In this weekend’s Saturday edition the Herald has helpfully published a list of top ‘gun licence holding’ postcodes in Sydney and NSW. If these figures are to believed, they mean very little on their own, and are surely ranked incorrectly.

Firstly, they have refered to “postcodes” by suburb names. I have personally never seen this done, by the Australian Bureau of Statistics, or anyone else for that matter. Putting that aside, and presuming that the Sydney figures for ‘Pemulwuy’ refer to postcode 2145 then it should actually be ranked seventh in their list, not first. On the other hand, Hoxton Park (postcode 2171) should be ranked first for Sydney, where about 2% of people hold a gun licence. I hasten to add, the article didn’t mention the 2%, I had to work that out myself.

Additionally, the data is in a ‘raw’ format by postcode, which of course provides readers with no real analysis (as every postcode has a different population). A relatively quick and straightforward comparison of the gun licence data presented to census data by postcode brings out far more meaningful comparisons. For example, it shows that more than one in ten people in the Illawarra postcode of 2528 hold a gun licence.

Statistics presented in this way speak for themselves and do not confuse readers with arbitrary numbers-on-a-page (see re-ranked data below). This is all of course if the raw data presented by the Herald is actually correct in the first place (and I have my suspicions – do nearly one in every two people in Boat Harbour really have a gun licence?).

Another curiosity in the article is the ranking (in descending numerical order) for Sydney:

  • 8th – Bankstown – 493
  • 9th – Merrylands – 475
  • 10th – Seven Hills – 484

And for NSW:

  • 3rd – Ashmont – 2107
  • 4th – Goulburn – 2049
  • 5th – Dubbo – 2193

Hmm… good one. Note to whoever put the table together: 484 is larger than 475 and 2193 is larger than both 2049 and 2107.

In case you were wondering, this isn’t really a story about guns, just bad journalism. More often than not, what I hope will be an interesting article just ends up leaving me with far more questions than answers…

Top gun licence holding postcodes in NSW* (presented as a percentage of total population)

‘Postcode name’ Postcode Actual rank SMH rank For Percentage of ‘total persons’ with a gun licence
Boat Harbour 2316 1 8 NSW 40.2%
Warilla 2528 2 1 NSW 11.0%
Inverell 2360 3 9 NSW 9.7%
Goulburn 2580 4 4 NSW 7.8%
Broken Hill 2880 5 10 NSW 6.5%
Canobolas 2800 6 2 NSW 5.8%
Dubbo 2830 7 5 NSW 5.6%
Grafton 2460 8 6 NSW 5.5%
Queanbeyan 2620 9 7 NSW 4.3%
Ashmont 2650 10 3 NSW 4.0%

Top gun licence holding postcodes in Sydney* (presented as a percentage of total population)

‘Postcode name’ Postcode Actual rank SMH rank For Percentage of ‘total persons’ with a gun licence
Hoxton Park 2171 1 6 Sydney 2.3%
Punchbowl 2196 2 7 Sydney 1.7%
Prairiewood 2176 3 2 Sydney 1.7%
Merrylands 2160 4 9 Sydney 1.6%
Kellyville 2155 5 5 Sydney 1.5%
Seven Hills 2147 6 10 Sydney 1.4%
Permulwuy 2145 7 1 Sydney 1.4%
Bankstown 2200 8 8 Sydney 1.3%
Baulkham Hills 2153 9 4 Sydney 1.3%
Blacktown 2148 10 3 Sydney 1.2%

*Gun licence data presented is from the Sydney Morning Herald article (unfortunately I can’t find another source to confirm it). Population data is from the ABS Census Data (2006).

Earth Hour before and after photos

Back in 2007 I took some good quality before and after photos of the very first Earth Hour event in Sydney. Unlike other photos published that year (and since) by the news media, mine are a ‘truer’ representation of the before and after effect.

The before photo was actually taken several days before Earth Hour because I knew that most building managers would have already shut down most lighting prior to Earth Hour on the actual day. Also, I used the same settings for both photos so they don’t exaggerate or mis-represent what was actually achieved. On the other hand, photographers sitting around on the evening of Earth Hour taking ‘real time’ before and after photos didn’t get to see the full effect at all.

The photos were originally picked up by WWF off Adam Searle’s blog post. I was happy to release them to promote the cause, but was a little disappointed when I saw them re-printed in the Sydney Morning Herald Earth Hour supplement in 2008 and credited to some agency. I really hope they didn’t get sold on (I still haven’t had a response from WWF to clarify this).

Anyway, happy to see they are still being put to use… now featuring in the opening credits of this year’s official Earth Hour video (see below).

Earth Hour 2007 (Sydney) - Before

Earth Hour 2007 (Sydney) - After

If you would like to reproduce these photos to promote or discuss Earth Hour or related issues, please:

1. Contact me and get my permission first (unless you are going to make money off them I’m happy for the images to be used free of charge).

2. Download them from this site (high-resolution versions can be obtained by clicking above).

3. Include an acknowledgement such as ‘Copyright Ryan McCarthy’, ‘Photos by Ryan McCarthy’, a link to this website, or similar.

Thanks… and don’t forget Earth Hour this year: 8.30pm, Saturday 27th March, Worldwide!

Google Ads: profiting from their imposed ‘dead’ links

I have been a keen user of various Google products for many years, but it was only recently that I started fueling the ‘machine’ that drives the empire: Google Ads.

Google had revenues of around US$23.6 billion in calendar year 2009. That’s $23,600,000,000.00 in case you were wondering. It is not immediately clear from their financial statements, but well over 90% of Google revenues are derived from Google Ads (either directly through their own search results pages or through search/ad partners, etc).

Could this 23.6 billion dollar ‘machine’ have some faults? Of course it does, and I doubt even the engineers at Google would deny this. However, I have uncovered what I think is a serious flaw in their AdWords interface. It’s an issue of transparency and it leaves me with the following question rattling around in my mind:

what percentage of Google’s billions are being paid for by unassuming users via the ‘dead’ links imposed by their AdWords system?

To avoid the background story dragging on I will summarise here:

1. We (at Steplight) trialled Google AdWords last year and it worked fine. I did some further research (and even attended a free Google Ads ‘webinar’) and found out that quite specific ads with concise landing pages work best. So I suspended advertising and waited till our web content improved a little.

2. Re-activating Google Ads with some more concise landing pages in December our Google AdWords account started to tick over again (diligently auto-debiting our credit card every $100 or so).

3. Each time I set-up a new ad I performed a few basic checks, namely 1) clicking the ad in the AdWords interface to check it is going to the correct page on our website (first image below), and 2) entering a few search terms to check that it is coming up in search results (second image below). Of course I didn’t actually click that search result ad because I didn’t want to pay for a wasted click… after all, I had already checked the same ad in the AdWords interface.

4. Apart from the above basic checks I didn’t go into micro-analysing the results, as we were only spending relatively small amounts on the targeted AdWords. I had it set up so that our Analytics and AdWords accounts are linked, so all the data would still be there to analyse later.

5. When I did log in and look at our Analytics data I was surprised to find that the clicks from Ads didn’t seem to be showing up. It’s not just that they weren’t showing up as “Google (cpc)”… even the item “Google (organic)” or other referral sites did not list enough clicks as we were paying for. I did some research to make sure everything was set-up correctly, including having ‘auto-tagging’ enabled. Everything seemed fine.

6. Trying to delve further into the problem a week or so later I finally came across a Google Analytics help topic called ‘What is Destination URL Auto-tagging?‘. Remarked in this item, and not referenced anywhere in the Ads interface as far as I can tell, is an explanation of how to test links and the following note:

Note: Auto-tagging may not be appropriate for all websites. A small percentage of destination URLs do not accept additional URL parameters due to redirects or server settings. This can cause the “gclid” to be dropped or generate an error page.

7. Needless to say I performed the check on our website and auto-tagging did not work. I then went and did a Google search for one of our ads… actually clicked on it for the first time and discovered what possibly every person who has clicked on a Steplight Ad in the past two months will have seen (nothing – an error page):

8. I am certain this is not as uncommon as it may seem. Personally, I have clicked on a number of Ads in the past, gone to an error page, and thought to myself “They must be idiots at this company – they are paying for Google Ads which go to a dead link on their site!”. I now know they probably aren’t idiots – they may just be unwitting victims of a flaw in the Google Ads system.

9. I have now de-selected destination auto-tagging and our Ads are working fine.

My recommendations to Google

1. Re-fund the amount we spent on bogus Google Ads imposed by your recommended auto-tagging system between 6 Dec 2009 and 2 Feb 2010 ($243.18). You can contact me for account details.

2. Address this discrepancy in your system as a matter of urgency. I believe the simplest way to do this is for the demo Ad shown in the AdWords interface to include a test gclid tag (if the account has auto-tagging enabled). This way users can test their ad up-front in the user interface, see that it goes to a dead link, and click on a help icon placed next to the ad titled “Click here if your ad is not working as expected” or similar.

Why this is a blog post, not a private email to Google

I am not prone to making inflammatory claims, and it is not my intention to do so above. If the above is all correct, this is serious. Even if this affects 0.1% of Google Ads (just 1 in 1000) – that’s still US$23 million odd flowing out of the pockets of businesses to Google in 2009 alone.

I am keen to hear if others have had similar or related problems. Please contact me or post a comment below.

What is Destination URL Auto-tagging?

Business as usual on Climate Change

If you were after some facts in the recent frenzied coverage of the Copenhagen Summit, chances are you didn’t get many. I have compiled a very brief summary of Climate Change trends here, courtesy of my subscription to Vital Signs Online by the Worldwatch Institute.

I will refrain from inserting any doom-and-gloom commentary. But please, if you haven’t already, do yourself a favour and get familiar with the facts below. They speak for themselves.

1. Atmospheric CO2 concentration is almost 40% higher than it was

Carbon dioxide concentration in the atmosphere is now 385 parts per million (ppm). This continues the past decade’s trend of rising 1.9 ppm per year (on average). Pre-industrial levels were around 280ppm.

2. CO2 emissions per-person are dangerously high in many countries

Worldwide, per capita CO2 emissions now average around 4 tonnes. The average in Australia is over 25 tonnes per-person.

3. The sea level has already risen about 20cm

Over the course of the twentieth century, mean sea level rose on average 1.7 millimeters (mm) per year; since 2003 this has accelerated, rising 2.5 mm a year.

Some other snippets from the Worldwatch report:

Even if emissions slow, their tendency to raise temperatures lasts long into the future. CO2 concentrations are expected to rise for decades after emissions peak, and temperatures could continue going up for centuries, depending on when emissions stabilize.

On sea level rise:

These processes are much slower than the increase of atmospheric temperatures, meaning that sea level rise could continue for millennia beyond peak emissions.

A few years ago the MIT Technology Review published the chart below which shows the relationship between atmospheric carbon-dioxide concentration, temperature and sea level (over the past 400,000 years). This is useful background information to the updated statistics presented above…

Sources:

Climate Change Proceeds Down Worrisome Path, John Mulrow, Worldwatch, 3 December 2009.

CO2 and the “Ornery Climate Beast,” David Talbot, MIT Technology Review, July/August 2006.

Where is the sun? (sun path diagram, solar iPhone apps, and more)

Ever wondered how to calculate the exact position of the sun at a given date and time? Not something everyone worries about – but maybe you’ve thought about how to best shade an overheated room… or where to install solar panels on your roof for the best outcome.

As you have probably gathered, this is actually quite tricky to work out! I’ve been asked this question a few times so I thought I’d post the options I know of here.

1. Use a Sun-path Diagram

The easiest way that I can think of is to use a sunpath diagram. This will tell you where the sun will be on any given date and time for a given locality. A sunpath diagram for Sydney, Australia (latitude of about 33 degrees South, longitude about 151 degrees East)  is shown below (click to enlarge).

How to read it for 5pm on the 1st January (as an example):

Follow the solid line for the 1st January up from bottom left of the chart till you hit ’16′ for 4pm (because we’re in Daylight Savings Time). You will come to a point with an ‘Azimuth’ of (very roughly) 265 degrees from North and an ‘Elevation’ or ‘Altitude’ of 35 degrees.

Source: Photovoltaics CD ROM, Honsberg and Bowden.

2. Use a pre-developed calculator

Another more accurate and probably even easier way is to use a pre-developed calculator. It’s important to understand the fundamentals first though, otherwise you won’t appreciate what you are looking at. A great free tool is provided here: www.susdesign.com/sunangle/

This calculator works really well, but it is important to note that the Azimuth referred to here is not the same as the standard definition as used on the sunpath diagram above. This might be because the tool was developed for the Northern Hemisphere. Choose Azimuth Zero = North and you should be able to work out what the results mean (if not, click the names for their definition).

UPDATE: Or you can simply use an application on your phone. See the comments section below about available iPhone applications.

3. Crunch the numbers!

Not for the faint hearted, but if you like numbers and want to appreciate all the goings-on in these and other solar equations I suggest you buy a book such as ‘Applied Photovoltaics’ (authors: Stuart R. Wenham, Martin A. Green, Muriel E. Watt, Richard Corkish).

Steplight plug-in appliance power meter

When geology and geopolitics collide

Consumption of oil is rapidly approaching the critical point of peak supply. The concept of peak supply can be demonstrated rather simplistically, for example, by the rapid rise and fall of a yeast population as their ‘fuel,’ sugar, is consumed during fermentation. Similar to yeast’s dependency on sugar, humanity has prospered on the back of fossil fuels including oil, and human population has exploded. As yet, this dependency has progressed largely unabated with little attempt to curb the oil use that has brought about unprecedented development. Accordingly, the following question posed by Richard Heinberg on a lecture tour in 2006 was done so only partially tongue-in-cheek, and that is, “are human beings smarter than yeast?”

From this point of view it is easy to see that the question of ‘when will the world run out of oil,’ the focus of much discussion and debate, is both non-sensical and irrelevant. The real problem is one of supply and demand, which in regard to oil, has been well understood and studied for a number of decades. Possibly the most widely reported theory is that of the geophysicist M. King Hubbert, who theorised that oil production would follow an approximately bell-curve shape. He estimated that production of oil in the United States would peak between 1965 and 1975 (which proved correct) and that the global production peak “should occur within about half a century” of publication (Hubbert 1956).

Hubbert’s 1956 forecast of global oil production

The actual timing of the peak remains a contentious issue and different organisations have put forward vastly different predictions. The Association for the study of Peak Oil and Gas founded by geologist Colin Campbell currently predicts the peak in production to occur around 2010. Oil companies and government agencies, on the other hand, typically produce more optimistic predictions, with the US Geological Survey on the upper end of the scale predicting a peak in 2044. Others attempt to skirt around the topic with wording such as “Shell’s long-term energy scenarios have consistently explored the requirement to reduce oil demand around 2020.”

Even with peak theories aside, other basic assumptions of present oil supply are highly concerning in their own right. In an interview with Foreign Policy, Matthew Simmons, an energy industry investment banker, succinctly stated the precarious situation:

We’ve built the global economy based on the false assumptions that oil is just another commodity, that the Middle East has basically unlimited amounts of oil, technology will improve, and that the price of oil would get progressively cheaper. (Foreign Policy 2005)

These flawed assumptions are now being met by the realities of a highly politicised global supply chain. Even the United States government now acknowledges that its oil consumption is somewhat counterproductive given its ability to indirectly fund anything from insurgencies in the Middle East to the government of Venezuela. This corruption of ideologies is a direct by-product of the fierce battle raging between current and emerging consumers of oil in their quest to secure long-term supply for their respective nations. Take China, for example, which in the first half of 2006 increased crude oil and refined product imports by 17.6% and 48.3% respectively. It is not hard to see why the United States, which presently consumes around one-quarter of global oil supply, may consider these statistics a threat.

Whilst it is clear oil won’t simply run out, if demand continues to rise in line with predictions, its supply will become increasingly unreliable and uneconomic. Ultimately, it will be this economic indicator (the price of oil) which is set to be the most pervasive of factors in triggering a global change in direction in fuel choice for transportation. At what speed this change can be undertaken will determine the impact of the imminent collision between geological realities and the quest for ever more oil.

This is an edited excerpt from Opportunities for Vehicle Integrated Photovoltaics.

Your car is probably less than 1% efficient

The processes which deliver energy from an energy source to the wheels of a vehicle can be broadly summarised by the ‘well to wheels’ energy flow. Obviously, this term has been developed with the crude oil supply chain in mind. A more generalised summary can be developed to include a wide range of fuel types, as indicated below.

Fuel cycle energy flow of a vehicle

As can be seen, any thorough energy analysis of a vehicle’s operation should start at the energy source and end with the desired forward motion of the vehicle. This ‘well to wheels’ efficiency is described here as ‘source to wheels’ and in addition to accounting for a vehicle’s drive cycle, it accounts for the entire fuel cycle.

Going one step further than a combined fuel and drive cycle analysis is the concept of a complete life cycle assessment. Energy and material costs do not reflect their entire social costs, and as a result, the process of life-cycle assessment is an attempt to look beyond the current prices of materials and fuels. In addition to accounting for processes during vehicle operation, it also includes vehicle manufacture, service, disposal and re-use.

A simplified life cycle analysis of a road vehicle

To overcome the complexities of a complete assessment, a limited life cycle assessment can be conducted by considering only energy inputs and outputs. A complete energy assessment allows for the comparison of existing and emerging vehicle technologies whilst still accounting for the important issues of embodied energy, operation and maintenance, and waste management.

The concept of life cycle assessment is destined to become increasingly important as externalities gain significance to all stakeholders, and the component of resources used during vehicle operation diminishes. A Massachusetts Institute of Technology study titled On the road in 2020 notes that the embodied energy of present vehicles accounts for about 7% of life-cycle energy, whereas the same parameter for emerging vehicle technologies will account for up to 18%. This is based on the widely accepted notion that vehicles will become lighter in weight, and that vehicle power trains will become more efficient.

Load cycle efficiency is yet another way of examining vehicle energy use. The load cycle uncovers the efficiency of carrying out the intended task of transportation; that of getting something or someone from origin to destination. During a typical test cycle about 17% of the energy in fuel reaches the wheels of a vehicle (decreasing further if accessories are being operated), and considering 95% of that energy is used to propel the vehicle not the driver, the efficiency of actually transporting the driver is less than 1%.

This is an edited excerpt from Opportunities for Vehicle Integrated Photovoltaics.

The influence of transportation

Transportation is most succinctly defined as a catalyst for progress. The opposite is also true, as lack of transportation is regarded as a major cause of poverty in many isolated areas around the world. This basic fact infers that increased access to safe and economic means of transportation will, inevitably, lead to a more equitable and prosperous global community.

As described in The Geography of Transport Systems, transport represents one of the most important human activities in the world. It is multidimensional and its importance is historical, social, political, environmental and economic. In summary,

  • transport has aided the development and defence of many civilisations;
  • transport supports and shapes social structures;
  • through government, transport is invested in and regulated;
  • transport pollutes;
  • transport both shapes and is shaped by economic activity.

Interestingly, a wide range of evidence points to the fact that transportation’s influence is not simply significant, but increasing. As both developed and developing nations advance, their demand for transportation is increasing. This demand is further compounded by economies of scale and gains in efficiency which have led, at the same time, to a significant reduction in transport costs over the last several decades. Finally, transportation infrastructure continues to gain significance across all industries, which is resulting in increased government and private sector investment.

The European Union’s white paper titled European transport policy for 2010: time to decide attempts to address this increasing influence of transportation. The document, similar to those being produced by governments all around the world, acknowledges the wide ranging implications of the transport sector:

Total expenditure runs to some EUR1,000 billion, which is more than 10% of gross domestic product. The sector employs more than 10 million people. (European Commission 2001)

In other words, policy decisions surrounding the transportation sector should not be taken lightly; their influence is set to be wide ranging and long lasting.

Linked to this enormous influence on global economics is transportation’s dependence on a continuous supply of energy. In Australia, the transportation sector accounts for 39% of final energy use (or, in real terms, a staggering 1,308PJ of energy). Road transport is by far the most significant energy consumer in the sector (see below). Within this category, the majority of energy use is taken up by passenger vehicles and light commercial vehicles (see below).

Australian transport energy use (ABARE 2005)

Road vehicle transport energy use (ABARE 2005)

Despite the monumental influence of transportation, in many instances the various transportation systems being used around the world are far from ideal. For example, when considering the objective of transportation to move something or someone from origin to destination, a typical passenger vehicle has an energy efficiency of about 1%. This represents enormous scope for improvement which, if achieved, will foster progress not simply in the transportation sector, but in nearly every aspect of our lives.

This is an edited excerpt from Opportunities for Vehicle Integrated Photovoltaics.

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